One of the great things about marketing your law firm is that the various silos of your marketing strategy complement each other and lengthen your reach into the marketplace. One such symbiotic relationship is the benefits that a robust social media presence can have on your search engine optimization (SEO).

Your investment in and engagement with social media can help your SEO in the following ways:

• Increase your content performance: Using social media platforms such as Facebook, Twitter and LinkedIn to share your blogs, articles and other content costs you nothing and exposes your content to a much wider audience than your website alone.
• Links, links and more links: Backlinks are a crucial component of your website’s SEO performance. Every set of eyeballs that lands on your shared content belongs to someone who may link to it. Backlinks send a signal to search engines that users are finding your content to be helpful and relevant.
• Bringing qualified traffic to your website: Your website is like a welcome mat placed one step away from conversion. Posting relevant, engaging content on social media can draw more potential clients to your website and provide opportunities for conversion.

While not specifically related to SEO performance, another key benefit of social media is building trust among the public. Your social media profiles can serve as a first impression. Sharing useful content and engaging respectfully with your audience can make the most of that first impression and bolster your online reputation.

At Above the Bar Marketing, we can take care of all your SEO and social media needs while you focus on your clients. Contact us to get started.