Our Legal Marketing Blog

 - JODI HEMINGWAY (25) - Above The Bar

Step Up Your Social Media Marketing in 2023

Did you stay up to date with the social media marketing trends of 2022? We hope so because we already have new trends for 2023! So, next year, you must:

Continue With Video Content

Video has been a vital component of a successful digital marketing strategy for many years. Video is not only here to stay, but it is growing. Studies show that video content has a 91% retention rate, compared to a 4% retention rate of a regular post. Do you want clients to remember your content? Then, you should start using video!

Voice-Based Interactions Will Increase

Voice-based interactions allow listeners to develop a sense of authentic communication and trust with a firm entirely through a digital platform. In 2023, you can expect to experience a more vital interaction between artificial intelligence and social media managers. Platforms will become better at listening and interpreting data given to them to make users’ experiences more personalized.

Virtual Reality is Coming

How cool is virtual reality? Well, expect it to become popular on social media next year. VR will allow platform users to experience what it would be like to come to your law firm or have an initial consultation. This could change the game for your firm as long as you keep up with the ever-changing world of digital marketing.

Artificial Intelligence Will Advance

Artificial Intelligence is getting so brilliant it is almost scary. AI-generated content will become more prevalent in 2023, but you must be careful. Although it is a computer, it can still make errors. So when using AI, people must ensure that the content that is generated is high-quality and aligns with the brand’s voice.

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