What Is Agentic AI? A Guide for Law Firms
Most attorneys have spent the past few years adjusting to AI tools that summarize documents, draft correspondence, and answer research questions. That adjustment is far from over. A more ambitious category of AI is entering the legal space, and it operates on a fundamentally different premise than anything currently in widespread use. Agentic AI doesn’t […]
Your Google Business Profile Isn’t a “Profile” Anymore, It’s a Data Source For AI
For years Google Business Profiles (GBP) have been treated as digital storefronts, where you would showcase a business with photos, hours, services, reviews, products, and a business description. The goal was to fill out all of the information as accurately and informative as you can, monitor that information for any changes or suggestions from Google, […]
How AI Is Changing the Billable Hours and Work-Life Balance Equation for Law Firms
Attorneys are not struggling because they lack talent or ambition. The profession draws some of the most driven people in any field. The struggle is structural: the work that pays the bills and the work that fills the day are often two completely different things, and the gap between them compounds quietly until it becomes […]
AI Overviews Are Changing How Clients Find You
Your future clients aren’t searching the same way they did last year. Google’s AI Overviews now answer many legal questions before someone ever clicks a link. It’s a big shift. But it’s also your chance to stand out where it matters most. What Are AI Overviews? If you’ve Googled a question lately, you’ve seen them. […]
The Revenue Leak Bleeding Law Firms Dry and How AI Will Plug It
Every missed intake, delayed response, or clunky process could be costing your firm tens of thousands. And it’s happening silently, right under your nose. The firms that’ll win in the next few years won’t be the firms with the biggest teams or the fanciest offices. They’ll be the ones who knew that this shift I’m about to […]
ATB Marketing’s SEO Director Quoted in Inc. Magazine: “There’s a War on AI”
The intersection of AI and SEO continues to send the digital marketing world into a frenzy, with many scrambling to adapt their content marketing strategies. Many question if they should utilize this tool in their SEO strategies, no doubt seeing the “obvious” benefits of cost reduction and time efficiency. As Above the Bar’s Director of […]
All Things AI: Join Above the Bar Marketing and AmpliPhi for a Free Live Webinar
Live Webinar: All Things AI Tuesday, September 19th, 2023 12 PM CT/1 PM ET With the emergence of Artificial Intelligence (AI) technology, the legal industry is witnessing a monumental shift. AI is revolutionizing the way legal professionals work — improving efficiency, accuracy, and cost-effectiveness. To help lawyers stay ahead of the curve, Above The Bar […]
What’s the Value of Content Marketing in a World of AI?
Artificial intelligence has reached the world of content marketing, and there’s no going back. Services and platforms such as Copymatic AI and Jasper AI have made ChatGPT available to the masses, and we are now entering a new world where content created with the help of AI is likely to become the norm. What is […]
Artificial Intelligence for Lawyers and Law Firms
As legal content marketing continues to evolve, Artificial Intelligence (AI) is becoming an increasingly important part of the process. AI is used in legal content marketing to automate processes and make them more efficient, helping lawyers create compelling content quickly and easily. However, as with any technology, there are both strengths and weaknesses. One of the […]