Episode 39: Intake and ROI, Part 2: How Call Tracking Can Boost Law Firm ROI
In this episode of Legal Marketing Happy Hour, host Lindsay Marty, CEO of Above the Bar Marketing, is joined by James O’Neal, a strategic partner account manager at CallRail. Together, they delve into the importance of call tracking for law firms aiming to optimize their marketing strategies and improve ROI. James explains how call tracking […]
Above the Bar Marketing Hits the 2026 Inc. 5000 List of Fastest-Growing Private Companies
We’re proud to announce that Above the Bar Marketing has earned a spot on the Inc. 5000 list of the fastest-growing private companies in America for the third year in a row! In 2026, we ranked No. 1,181 nationally with 297% 3-Year Growth, and we’re also proud to be recognized as: We are beyond grateful […]
Episode 37: The Marketing Metrics That Actually Matter for Law Firms
In this episode of Legal Marketing Happy Hour, Steve Stauff, a senior marketing consultant at Above the Bar Marketing, dissects the marketing metrics that truly matter for law firms. He delves into common misconceptions about website traffic and social media metrics, emphasizing the importance of focusing on outcomes such as qualified leads and signed cases. […]
When Minutes Cost Six Figures: The Hidden Revenue Drain in Law Firm Intake
You lose qualified cases every week. Not because your marketing failed or your attorneys lack expertise. You lose them in the hours it takes your intake team to respond. Research from Velocify shows responding within one minute creates a 391% conversion advantage over a two-minute response. Wait 30 minutes and prospects become 21 times less […]
Episode 33: Local Links and Authority: Building Trust Signals That Google Actually Values
In this episode of Legal Marketing Happy Hour, local SEO strategist Colby Owens discusses the importance of building local authority for law firms. He explains the distinction between general SEO authority and local authority, emphasizing the strategies needed for each. Colby delves into the significance of high-quality backlinks, local directories, and community engagement in improving […]
Episode 30: The Power of Proximity: Local SEO for Law Firms
In this episode, Colby Owens, a local SEO strategist at Above the Bar Marketing, explains how law firms can use Google Business Profile, local citations, and geo-targeted SEO strategies to attract qualified clients. He shares practical steps for building a strong local presence, optimizing listings, earning reviews, and maintaining consistent business information across the web […]
AI Overviews Are Changing How Clients Find You
Your future clients aren’t searching the same way they did last year. Google’s AI Overviews now answer many legal questions before someone ever clicks a link. It’s a big shift. But it’s also your chance to stand out where it matters most. What Are AI Overviews? If you’ve Googled a question lately, you’ve seen them. […]
Do Law Firms Use Digital Marketing?
The digital age has forced law firms across the United States to find new ways to reach potential clients. While traditional marketing and advertising methods still have their place, law firms must embrace digital marketing and the benefits it can provide. That said, yes, law firms use digital marketing as a method to send a […]
How Important Is a Website for a Law Firm?
We all know how crucial first impressions can be. Whether you’re a solo practitioner or part of a large firm, your website often serves as the initial point of contact with potential clients. Many potential clients seeking legal representation begin their search online, making a robust web presence essential for law firms of all sizes. The days […]