5 Expert Tips for Optimizing Your LSA Campaign
Google Local Service Ads (LSAs), a new advertising option for lawyers and law firms, provides a targeted and effective way to reach new potential clients…
Tag: digital marketing
All Things AI: Join Above the Bar Marketing and AmpliPhi for a Free Live Webinar
Live Webinar: All Things AI Tuesday, September 19th, 2023 12 PM CT/1 PM ET With the emergence of Artificial Intelligence (AI) technology, the legal industry…
From Lists to Leads: Using Numbered Lists to Drive Traffic To Your Law Firm Website
While there are countless ways to break down complex information for clients, numbered lists are a proven web content structure that can help your clients…
Stay Ahead Of The Game With These 3 Legal Tech Trends
Considering the rapid pace at which technology continues to advance, it’s more important than ever for lawyers and law firms to stay ahead of the…
Listen Up! Consider Growing Your Practice Through Podcasting
Are you looking for new and innovative ways to reach potential clients for your law firm? Podcasting may be the answer! Audio content consumption is…
Using SEO to Boost Your Firm’s Authority on the Web
Establishing your website as an authority in your practice areas is crucial to your overall digital marketing strategy. Your website is a foundational aspect of…
What Does Avvo’s New Policy Mean for You?
The old adage “you get what you pay for” now applies to Avvo. Continue reading to discover what Avvo’s new policies on unpaid profiles mean…
How Do We Make Local SEO Work for Law Firms?
Local SEO, such as a fully-optimized Google Business Profile, is the best way to market your brick-and-mortar firm location. With a property-implemented local SEO plan,…
What’s the Value of Content Marketing in a World of AI?
Artificial intelligence has reached the world of content marketing, and there’s no going back. Services and platforms such as Copymatic AI and Jasper AI have…
Checklist for Leaving Your Marketing Provider
At Above the Bar, we love that you’re considering us to handle your digital marketing needs. However, whether you move your website and related services…
