Law Firm Branding Starts in Places Most Attorneys Overlook
Attorneys picture branding as a logo, a color palette, and a website that finally looks the part. Those things matter. But the touchpoints that actually build recognition are smaller, cheaper, and sitting in plain sight, and they get almost no attention because they never feel like “branding.” That gap is an opportunity. A recognizable firm […]
Episode 36: Why Your Law Firm’s Paid Ads Aren’t Turning Into Signed Cases
In this episode of Legal Marketing Happy Hour, Miles Kestran, a digital paid media strategist at Above the Bar Marketing, dissects the common pitfalls law firms face with paid advertising. He explores the journey from click to conversion, emphasizing the importance of the creative, copy, and conversion process. Miles highlights the significance of negative keywords […]
Your Google Business Profile Isn’t a “Profile” Anymore, It’s a Data Source For AI
For years Google Business Profiles (GBP) have been treated as digital storefronts, where you would showcase a business with photos, hours, services, reviews, products, and a business description. The goal was to fill out all of the information as accurately and informative as you can, monitor that information for any changes or suggestions from Google, […]
How AI Is Changing the Billable Hours and Work-Life Balance Equation for Law Firms
Attorneys are not struggling because they lack talent or ambition. The profession draws some of the most driven people in any field. The struggle is structural: the work that pays the bills and the work that fills the day are often two completely different things, and the gap between them compounds quietly until it becomes […]
Episode 35: Understanding the Psychology of Client Decision-Making
In this episode of Legal Marketing Happy Hour, senior SEO strategist Cristie Reed delves into the evolving landscape of client decision-making for law firms. With a focus on digital channels and emotional triggers, she explores how small cues and online presence influence client confidence, the interpretation of reviews, and the importance of human connection in […]
When Minutes Cost Six Figures: The Hidden Revenue Drain in Law Firm Intake
You lose qualified cases every week. Not because your marketing failed or your attorneys lack expertise. You lose them in the hours it takes your intake team to respond. Research from Velocify shows responding within one minute creates a 391% conversion advantage over a two-minute response. Wait 30 minutes and prospects become 21 times less […]
Episode 34: Understanding the Pitfalls of Singular Marketing Channels
Cristie Reed, a senior SEO strategist at Above-the-Bar Marketing, joins host Mike Leon to discuss the common misconception among law firms that relying on a single marketing channel will solve all their growth problems. Cristie highlights how this mindset keeps firms stuck and explains the importance of adopting a sustainable, interconnected marketing approach. The conversation […]
Episode 33: Local Links and Authority: Building Trust Signals That Google Actually Values
In this episode of Legal Marketing Happy Hour, local SEO strategist Colby Owens discusses the importance of building local authority for law firms. He explains the distinction between general SEO authority and local authority, emphasizing the strategies needed for each. Colby delves into the significance of high-quality backlinks, local directories, and community engagement in improving […]
Episode 32: Creating Content that Converts: SEO Strategies for Law Firms
In this episode of Legal Marketing Happy Hour, Steven J. Wilson, Director of SEO at Above the Bar Marketing, shares insights on creating content that attracts clicks and converts visitors into clients. From understanding user intent to establishing topical authority, Steven breaks down how law firms can enhance their content strategy to drive conversions effectively. […]
Episode 31: Beyond Google: Mastering Paid Ads for Legal Services
In this episode, Miles Kestran, a digital paid media strategist at Above the Bar Marketing, breaks down how law firms can turn paid ads into real cases that matter. Smart targeting, right keywords, real results. Watch on YouTube Listen on Apple Listen on Spotify