Navigating the Benefits and Risks of AI in the Legal Industry

AI

The legal industry, long known for its slow adoption of new technologies, is witnessing a rapid influx of artificial intelligence (AI) applications. This surge has sparked a crucial conversation: How can legal professionals leverage the benefits of AI while mitigating its potential risks? The Adoption Landscape: From Skepticism to Smart Integration In January 2023, ChatGPT’s […]

5 Expert Tips for Optimizing Your LSA Campaign

Google Local Service Ads (LSAs), a new advertising option for lawyers and law firms, provides a targeted and effective way to reach new potential clients in your area. Follow these 5 expert tips to optimize your LSA campaign: Tip 1: Expand your Service Area Broadening the service area for your LSA will expand your reach. […]

All Things AI: Join Above the Bar Marketing and AmpliPhi for a Free Live Webinar

Live Webinar: All Things AI Tuesday, September 19th, 2023 12 PM CT/1 PM ET With the emergence of Artificial Intelligence (AI) technology, the legal industry is witnessing a monumental shift. AI is revolutionizing the way legal professionals work — improving efficiency, accuracy, and cost-effectiveness. To help lawyers stay ahead of the curve, Above The Bar […]

From Lists to Leads: Using Numbered Lists to Drive Traffic To Your Law Firm Website

While there are countless ways to break down complex information for clients, numbered lists are a proven web content structure that can help your clients better understand the complexities of the law. By their very nature, lists help to organize and present information in an easily digestible format. This is valuable for both potential clients […]

Stay Ahead Of The Game With These 3 Legal Tech Trends

Considering the rapid pace at which technology continues to advance, it’s more important than ever for lawyers and law firms to stay ahead of the curve. COVID-19 has shaped the way law firms utilize tech, and the necessity of remote-work capabilities during the pandemic will continue to increase efficiency and client accessibility for years to […]

Listen Up! Consider Growing Your Practice Through Podcasting

Are you looking for new and innovative ways to reach potential clients for your law firm? Podcasting may be the answer! Audio content consumption is on the rise, and podcasts are quickly becoming one of the most popular mediums for information and entertainment. With this in mind, starting a podcast for your law firm is […]

Using SEO to Boost Your Firm’s Authority on the Web

Establishing your website as an authority in your practice areas is crucial to your overall digital marketing strategy. Your website is a foundational aspect of tactics such as local SEO marketing; with competition for legal services at an all-time high, you cannot afford to let your website fall by the wayside. Linking Strategies for Boosting […]

What Does Avvo’s New Policy Mean for You?

The old adage “you get what you pay for” now applies to Avvo. Continue reading to discover what Avvo’s new policies on unpaid profiles mean for you and your law firm’s digital marketing. Refresher: What is Avvo? Avvo is an online marketplace for legal services, providing lawyer referrals, access to a legal database, lawyer profiles, […]

How Do We Make Local SEO Work for Law Firms?

Local SEO, such as a fully-optimized Google Business Profile, is the best way to market your brick-and-mortar firm location. With a property-implemented local SEO plan, you can effectively sell your legal services to potential clients in your area at the exact time they are searching for legal services. At Above the Bar Marketing, we focus […]

What’s the Value of Content Marketing in a World of AI?

Artificial intelligence has reached the world of content marketing, and there’s no going back. Services and platforms such as Copymatic AI and Jasper AI have made ChatGPT available to the masses, and we are now entering a new world where content created with the help of AI is likely to become the norm. What is […]