Episode 31: Beyond Google: Mastering Paid Ads for Legal Services
In this episode, Miles Kestran, a digital paid media strategist at Above the Bar Marketing, breaks down how law firms can turn paid ads into real cases that matter. Smart targeting, right keywords, real results. Watch on YouTube Listen on Apple Listen on Spotify
Episode 29: Culture Is Your Competitive Edge; Build a Firm People Want to Work For
In this episode of Legal Marketing Happy Hour, Lindsay Marty, Founder and CEO of Above the Bar Marketing, discusses how internal culture directly shapes a law firm’s brand, retention, and performance. Lindsay shares the core principles behind her award-winning workplace, why culture is more than perks, and how leaders can intentionally build environments where employees […]
Leading with Purpose: Lindsay Marty Featured in Bold Journey
Bold Journey recently featured our Founder and CEO, Lindsay Marty, in a profile that highlights her approach to leadership, resilience, and the growth of Above the Bar Marketing. The conversation offers a window into the philosophy that drives both her personal journey and the company’s success. Lindsay described how her mornings reflect the dual role […]
Episode 28: If Your Website Were a First Date…Would They Call You Back?
Ever wondered what makes someone instantly trust your law firm’s website—or click away before they even notice your logo? In this episode of Legal Marketing Happy Hour, we dive deep into what wins and what ruins first impressions online for legal practices. Watch on YouTube Listen on Apple Listen on Spotify
AI Overviews Are Changing How Clients Find You
Your future clients aren’t searching the same way they did last year. Google’s AI Overviews now answer many legal questions before someone ever clicks a link. It’s a big shift. But it’s also your chance to stand out where it matters most. What Are AI Overviews? If you’ve Googled a question lately, you’ve seen them. […]
Above the Bar Marketing Named One of Inc.’s 2025 Best Workplaces
We’re incredibly proud to share that Above the Bar Marketing has been named one of Inc. Magazine’s Best Workplaces for 2025! This recognition means the world to us because it’s based on something we care deeply about: our people. Inc. reviewed thousands of companies across the country with an intense evaluation—from employee engagement surveys to […]
Holistic Approach to Law Firm Website Creation Leads to Prestigious Award for ATB
A recent award proves what we’ve always suspected – Above The Bar Marketing provides excellence to our law firm clients! Winning the Best Legal and Law Firm Web Design category from Netty Awards shows that ATB’s holistic approach to law firm online marketing works. Why Is This A Big Deal? The Netty Awards is a highly regarded directory that […]
How Much Should a Law Firm Spend on Google Ads?
Marketing plays a pivotal role in running a successful law firm, especially in today’s digital-driven terrain. If you are wondering how much your law firm should allocate to Google Ads, you are already thinking in the right direction. Google Ads can make it easier for your firm to stand out, bring more visitors to your […]
Do Law Firms Need Marketing?
Standing out in the legal field is not as simple as it used to be. Back then, having a downtown office in the right spot or relying on a solid reputation kept clients knocking. But times have changed. Now, potential clients are online, scrolling through reviews, comparing firms, and searching for someone they can trust. […]
ATB Marketing’s SEO Director Quoted in Inc. Magazine: “There’s a War on AI”
The intersection of AI and SEO continues to send the digital marketing world into a frenzy, with many scrambling to adapt their content marketing strategies. Many question if they should utilize this tool in their SEO strategies, no doubt seeing the “obvious” benefits of cost reduction and time efficiency. As Above the Bar’s Director of […]