5 Expert Tips for Optimizing Your LSA Campaign

Google Local Service Ads (LSAs), a new advertising option for lawyers and law firms, provides a targeted and effective way to reach new potential clients in your area. Follow these 5 expert tips to optimize your LSA campaign: Tip 1: Expand your Service Area Broadening the service area for your LSA will expand your reach. […]

Listen Up! Consider Growing Your Practice Through Podcasting

Are you looking for new and innovative ways to reach potential clients for your law firm? Podcasting may be the answer! Audio content consumption is on the rise, and podcasts are quickly becoming one of the most popular mediums for information and entertainment. With this in mind, starting a podcast for your law firm is […]

Using SEO to Boost Your Firm’s Authority on the Web

Establishing your website as an authority in your practice areas is crucial to your overall digital marketing strategy. Your website is a foundational aspect of tactics such as local SEO marketing; with competition for legal services at an all-time high, you cannot afford to let your website fall by the wayside. Linking Strategies for Boosting […]

Use These Call-to-Action Examples to Increase Clicks and Conversions

Social media marketing is constantly evolving, and it is crucial to stay on top of the trends to stay ahead of the game. Since there is no face-to-face interaction through social media, it can be challenging to engage your audience and get them to take action. You can use clever word choice and call-to-action phrases to accomplish […]

Essential Elements to Consider for Your Firm’s Instagram Bio

A perfect Instagram bio is one of the critical elements of an effective social media strategy for your law firm. Do you have a strong Instagram bio? Here’s what you should include: 1. Name and Username Your Instagram username does not necessarily have to be your firm’s name, although you should include your firm’s full name […]

Artificial Intelligence for Lawyers and Law Firms

As legal content marketing continues to evolve, Artificial Intelligence (AI) is becoming an increasingly important part of the process. AI is used in legal content marketing to automate processes and make them more efficient, helping lawyers create compelling content quickly and easily. However, as with any technology, there are both strengths and weaknesses. One of the […]

Are “Meet the Team” Posts Beneficial?

Social media users want to feel like they know the people they are following. With regards to a law firm, they want to see the human side of your firm as well as the informational side. A great way to achieve this is by posting about your team members because doing so: Harnesses Employee Advocacy Your employees […]

How To Turn Your Profile Viewers into Clients

The whole point of digital marketing is turning your website and social media viewers into clients. Here is how you can do it: 1. Develop Your Strategy Digital marketing only does well if you have a strategy behind what you do. Therefore, you must determine your goals and audience before developing your strategy. 2. Optimize Your Website […]

Increase Your Reach in 9 Simple Steps

Do you feel stuck with your digital marketing? Unsure how you can reach a larger audience and more potential clients? Here is what you need to do: 1. Read The Room The first step to reaching new potential clients is defining your target audience. Once you do that, you can narrow down your strategy. 2. Post […]