Episode 38: Intake and ROI, Part 1: Building a Better Intake System with Call Tracking and AI
In this episode of Legal Marketing Happy Hour, hosts Lindsay Marty and James O’Neal dive into the transformative power of call tracking and artificial intelligence for law firms. James, a Strategic Partner Account Manager at Call Rail, explains how dynamic number insertion can provide granular insights into client acquisition paths, allowing firms to optimize their […]
Episode 37: The Marketing Metrics That Actually Matter for Law Firms
In this episode of Legal Marketing Happy Hour, Steve Stauff, a senior marketing consultant at Above the Bar Marketing, dissects the marketing metrics that truly matter for law firms. He delves into common misconceptions about website traffic and social media metrics, emphasizing the importance of focusing on outcomes such as qualified leads and signed cases. […]