Episode 39: Intake and ROI, Part 2: How Call Tracking Can Boost Law Firm ROI
In this episode of Legal Marketing Happy Hour, host Lindsay Marty, CEO of Above the Bar Marketing, is joined by James O’Neal, a strategic partner account manager at CallRail. Together, they delve into the importance of call tracking for law firms aiming to optimize their marketing strategies and improve ROI. James explains how call tracking […]
Law Firm Branding Starts in Places Most Attorneys Overlook
Attorneys picture branding as a logo, a color palette, and a website that finally looks the part. Those things matter. But the touchpoints that actually build recognition are smaller, cheaper, and sitting in plain sight, and they get almost no attention because they never feel like “branding.” That gap is an opportunity. A recognizable firm […]
Inc. Magazine Just Named Us One of the 2026 Fastest-Growing Companies in the Midwest
Above the Bar Marketing just landed at number 35 on the 2026 Inc. Regionals: Midwest list. For anyone unfamiliar, Inc. Magazine ranks the fastest-growing private companies by region every year, and the Midwest list covers Illinois, Indiana, Iowa, Kansas, Michigan, Minnesota, Missouri, Nebraska, North Dakota, Ohio, South Dakota, and Wisconsin. That’s a massive pool of […]
AI Content Is Hurting Your Firm’s Revenue [Statistics Included]
Does your law firm website fail to generate the leads you had hoped for? You’ve invested time and resources into SEO, even experimented with some AI-generated content, but the phone still isn’t ringing any more than before. You should ask yourself — what if the strategy you thought was best practice is in fact, preventing […]
Lawyer Awards May Not Mean as Much as You Think
When it comes to hiring an attorney, a prospective client has so many aspects to consider, such as location, focus area, experience level, case wins, compatibility, and more. Although a lawyer with multiple legal awards can seem appealing, they are only sometimes meaningful. As an attorney, you must recognize which awards to focus on and […]