Law Firm Branding Starts in Places Most Attorneys Overlook
Attorneys picture branding as a logo, a color palette, and a website that finally looks the part. Those things matter. But the touchpoints that actually build recognition are smaller, cheaper, and sitting in plain sight, and they get almost no attention because they never feel like “branding.” That gap is an opportunity. A recognizable firm […]
Episode 36: Why Your Law Firm’s Paid Ads Aren’t Turning Into Signed Cases
In this episode of Legal Marketing Happy Hour, Miles Kestran, a digital paid media strategist at Above the Bar Marketing, dissects the common pitfalls law firms face with paid advertising. He explores the journey from click to conversion, emphasizing the importance of the creative, copy, and conversion process. Miles highlights the significance of negative keywords […]
Episode 35: Understanding the Psychology of Client Decision-Making
In this episode of Legal Marketing Happy Hour, senior SEO strategist Cristie Reed delves into the evolving landscape of client decision-making for law firms. With a focus on digital channels and emotional triggers, she explores how small cues and online presence influence client confidence, the interpretation of reviews, and the importance of human connection in […]
When Minutes Cost Six Figures: The Hidden Revenue Drain in Law Firm Intake
You lose qualified cases every week. Not because your marketing failed or your attorneys lack expertise. You lose them in the hours it takes your intake team to respond. Research from Velocify shows responding within one minute creates a 391% conversion advantage over a two-minute response. Wait 30 minutes and prospects become 21 times less […]
Episode 31: Beyond Google: Mastering Paid Ads for Legal Services
In this episode, Miles Kestran, a digital paid media strategist at Above the Bar Marketing, breaks down how law firms can turn paid ads into real cases that matter. Smart targeting, right keywords, real results. Watch on YouTube Listen on Apple Listen on Spotify
Above the Bar Marketing Earns Spot on 2025 Inc. 5000 List of Fastest-Growing Private Companies
We’re proud to announce that Above the Bar Marketing has earned a spot on the Inc. 5000 list of the fastest-growing private companies in America for the second year in a row! In 2025, we ranked No. 768. We are beyond grateful for this continued growth, and it’s only made possible by our clients, staff, […]
Episode 25: Beyond the Call: Building a Winning Law Firm Intake Process
Legal Marketing Happy Hour welcomes Heather Olson of Olson Law LLC to discuss building a winning law firm intake process. Learn why a strong intake is crucial for conversions and avoid common pitfalls. Discover actionable tips to optimize your client’s first impression and fuel your firm’s growth. Watch on YouTube Listen on Apple Listen on Spotify
Holistic Approach to Law Firm Website Creation Leads to Prestigious Award for ATB
A recent award proves what we’ve always suspected – Above The Bar Marketing provides excellence to our law firm clients! Winning the Best Legal and Law Firm Web Design category from Netty Awards shows that ATB’s holistic approach to law firm online marketing works. Why Is This A Big Deal? The Netty Awards is a highly regarded directory that […]
Episode 24: Local SEO Power Hour-Part 2
Want to dominate your local legal market? The latest Legal Marketing Happy Hour podcast dives into local SEO, revealing how consistent NAP (Name, Address, Phone number) data is your secret weapon and how Lawyer Service Ads (LSAs) can supercharge your client attraction. Tune in to learn how these tactics can make your firm the go-to […]
How Much Should a Law Firm Spend on Google Ads?
Marketing plays a pivotal role in running a successful law firm, especially in today’s digital-driven terrain. If you are wondering how much your law firm should allocate to Google Ads, you are already thinking in the right direction. Google Ads can make it easier for your firm to stand out, bring more visitors to your […]