Law Firm Branding Starts in Places Most Attorneys Overlook
Attorneys picture branding as a logo, a color palette, and a website that finally looks the part. Those things matter. But the touchpoints that actually build recognition are smaller, cheaper, and sitting in plain sight, and they get almost no attention because they never feel like “branding.” That gap is an opportunity. A recognizable firm […]
Episode 38: Intake and ROI, Part 1: Building a Better Intake System with Call Tracking and AI
In this episode of Legal Marketing Happy Hour, hosts Lindsay Marty and James O’Neal dive into the transformative power of call tracking and artificial intelligence for law firms. James, a Strategic Partner Account Manager at Call Rail, explains how dynamic number insertion can provide granular insights into client acquisition paths, allowing firms to optimize their […]
Episode 37: The Marketing Metrics That Actually Matter for Law Firms
In this episode of Legal Marketing Happy Hour, Steve Stauff, a senior marketing consultant at Above the Bar Marketing, dissects the marketing metrics that truly matter for law firms. He delves into common misconceptions about website traffic and social media metrics, emphasizing the importance of focusing on outcomes such as qualified leads and signed cases. […]
Episode 28: If Your Website Were a First Date…Would They Call You Back?
Ever wondered what makes someone instantly trust your law firm’s website—or click away before they even notice your logo? In this episode of Legal Marketing Happy Hour, we dive deep into what wins and what ruins first impressions online for legal practices. Watch on YouTube Listen on Apple Listen on Spotify
Episode 27: PPC and Local Service Ads for Law Firms: Best Practices and Common Mistakes
In this episode of the Legal Marketing Happy Hour, we breaks down the do’s and don’ts of PPC (Pay-Per-Click) and Google Local Service Ads specifically for law firms. Whether you’re a solo attorney or managing a large practice, understanding how to properly leverage these powerful tools can be the difference between wasting ad spend and […]