Law Firm Branding Starts in Places Most Attorneys Overlook
Attorneys picture branding as a logo, a color palette, and a website that finally looks the part. Those things matter. But the touchpoints that actually build recognition are smaller, cheaper, and sitting in plain sight, and they get almost no attention because they never feel like “branding.” That gap is an opportunity. A recognizable firm […]
Inc. Magazine Just Named Us One of the 2026 Fastest-Growing Companies in the Midwest
Above the Bar Marketing just landed at number 35 on the 2026 Inc. Regionals: Midwest list. For anyone unfamiliar, Inc. Magazine ranks the fastest-growing private companies by region every year, and the Midwest list covers Illinois, Indiana, Iowa, Kansas, Michigan, Minnesota, Missouri, Nebraska, North Dakota, Ohio, South Dakota, and Wisconsin. That’s a massive pool of […]
Episode 32: Creating Content that Converts: SEO Strategies for Law Firms
In this episode of Legal Marketing Happy Hour, Steven J. Wilson, Director of SEO at Above the Bar Marketing, shares insights on creating content that attracts clicks and converts visitors into clients. From understanding user intent to establishing topical authority, Steven breaks down how law firms can enhance their content strategy to drive conversions effectively. […]
Episode 29: Culture Is Your Competitive Edge; Build a Firm People Want to Work For
In this episode of Legal Marketing Happy Hour, Lindsay Marty, Founder and CEO of Above the Bar Marketing, discusses how internal culture directly shapes a law firm’s brand, retention, and performance. Lindsay shares the core principles behind her award-winning workplace, why culture is more than perks, and how leaders can intentionally build environments where employees […]
Holistic Approach to Law Firm Website Creation Leads to Prestigious Award for ATB
A recent award proves what we’ve always suspected – Above The Bar Marketing provides excellence to our law firm clients! Winning the Best Legal and Law Firm Web Design category from Netty Awards shows that ATB’s holistic approach to law firm online marketing works. Why Is This A Big Deal? The Netty Awards is a highly regarded directory that […]
Do Law Firms Need Marketing?
Standing out in the legal field is not as simple as it used to be. Back then, having a downtown office in the right spot or relying on a solid reputation kept clients knocking. But times have changed. Now, potential clients are online, scrolling through reviews, comparing firms, and searching for someone they can trust. […]
How Important Is a Website for a Law Firm?
We all know how crucial first impressions can be. Whether you’re a solo practitioner or part of a large firm, your website often serves as the initial point of contact with potential clients. Many potential clients seeking legal representation begin their search online, making a robust web presence essential for law firms of all sizes. The days […]