Episode 35: Understanding the Psychology of Client Decision-Making
In this episode of Legal Marketing Happy Hour, senior SEO strategist Cristie Reed delves into the evolving landscape of client decision-making for law firms. With a focus on digital channels and emotional triggers, she explores how small cues and online presence influence client confidence, the interpretation of reviews, and the importance of human connection in […]
Episode 34: Understanding the Pitfalls of Singular Marketing Channels
Cristie Reed, a senior SEO strategist at Above-the-Bar Marketing, joins host Mike Leon to discuss the common misconception among law firms that relying on a single marketing channel will solve all their growth problems. Cristie highlights how this mindset keeps firms stuck and explains the importance of adopting a sustainable, interconnected marketing approach. The conversation […]
Episode 26: Google AI & Legal Search: What Law Firms Must Know
In this episode of Legal Marketing Happy Hour, we’re unpacking how Google’s new AI Overviews are changing the way people search for legal services—and what that means for your law firm’s marketing strategy. From SEO shifts to content strategy tips, we’re breaking down what law firms need to know now to stay competitive in the […]
Episode 24: Local SEO Power Hour-Part 2
Want to dominate your local legal market? The latest Legal Marketing Happy Hour podcast dives into local SEO, revealing how consistent NAP (Name, Address, Phone number) data is your secret weapon and how Lawyer Service Ads (LSAs) can supercharge your client attraction. Tune in to learn how these tactics can make your firm the go-to […]
Do Law Firms Need Marketing?
Standing out in the legal field is not as simple as it used to be. Back then, having a downtown office in the right spot or relying on a solid reputation kept clients knocking. But times have changed. Now, potential clients are online, scrolling through reviews, comparing firms, and searching for someone they can trust. […]
A Well-Optimized Google Business Profile
Optimize Your Law Firm Google Business Profile A Google Business Profile is essentially a digital storefront. You want all the information listed there to be accurate and to represent what your business does and how you can be valuable to someone who is searching on Google for a product or service you provide. There are […]
From Lists to Leads: Using Numbered Lists to Drive Traffic To Your Law Firm Website
While there are countless ways to break down complex information for clients, numbered lists are a proven web content structure that can help your clients better understand the complexities of the law. By their very nature, lists help to organize and present information in an easily digestible format. This is valuable for both potential clients […]
Listen Up! Consider Growing Your Practice Through Podcasting
Are you looking for new and innovative ways to reach potential clients for your law firm? Podcasting may be the answer! Audio content consumption is on the rise, and podcasts are quickly becoming one of the most popular mediums for information and entertainment. With this in mind, starting a podcast for your law firm is […]
Using SEO to Boost Your Firm’s Authority on the Web
Establishing your website as an authority in your practice areas is crucial to your overall digital marketing strategy. Your website is a foundational aspect of tactics such as local SEO marketing; with competition for legal services at an all-time high, you cannot afford to let your website fall by the wayside. Linking Strategies for Boosting […]
Checklist for Leaving Your Marketing Provider
At Above the Bar, we love that you’re considering us to handle your digital marketing needs. However, whether you move your website and related services to Above the Bar or another marketing agency, there are a few things you need to consider to ensure a smooth transition. Do You Own Your Domain? Chances are your […]