From Lists to Leads: Using Numbered Lists to Drive Traffic To Your Law Firm Website

While there are countless ways to break down complex information for clients, numbered lists are a proven web content structure that can help your clients better understand the complexities of the law. By their very nature, lists help to organize and present information in an easily digestible format. This is valuable for both potential clients […]

Listen Up! Consider Growing Your Practice Through Podcasting

Are you looking for new and innovative ways to reach potential clients for your law firm? Podcasting may be the answer! Audio content consumption is on the rise, and podcasts are quickly becoming one of the most popular mediums for information and entertainment. With this in mind, starting a podcast for your law firm is […]

Using SEO to Boost Your Firm’s Authority on the Web

Establishing your website as an authority in your practice areas is crucial to your overall digital marketing strategy. Your website is a foundational aspect of tactics such as local SEO marketing; with competition for legal services at an all-time high, you cannot afford to let your website fall by the wayside. Linking Strategies for Boosting […]

Checklist for Leaving Your Marketing Provider

At Above the Bar, we love that you’re considering us to handle your digital marketing needs. However, whether you move your website and related services to Above the Bar or another marketing agency, there are a few things you need to consider to ensure a smooth transition. Do You Own Your Domain? Chances are your […]

Use These Call-to-Action Examples to Increase Clicks and Conversions

Social media marketing is constantly evolving, and it is crucial to stay on top of the trends to stay ahead of the game. Since there is no face-to-face interaction through social media, it can be challenging to engage your audience and get them to take action. You can use clever word choice and call-to-action phrases to accomplish […]

Artificial Intelligence for Lawyers and Law Firms

As legal content marketing continues to evolve, Artificial Intelligence (AI) is becoming an increasingly important part of the process. AI is used in legal content marketing to automate processes and make them more efficient, helping lawyers create compelling content quickly and easily. However, as with any technology, there are both strengths and weaknesses. One of the […]

Do Not Be Dull, Develop Your Firm’s Color Palette

Color matters when it comes to digital marketing for your law firm. If you have enough brand recognition, someone can recognize your law firm based on your colors! We recommend using the same colors throughout your digital marketing strategy; therefore, we want you to know how to create your color palette on Canva.

Lawyer Awards May Not Mean as Much as You Think

When it comes to hiring an attorney, a prospective client has so many aspects to consider, such as location, focus area, experience level, case wins, compatibility, and more. Although a lawyer with multiple legal awards can seem appealing, they are only sometimes meaningful. As an attorney, you must recognize which awards to focus on and […]

How To Turn Your Profile Viewers into Clients

The whole point of digital marketing is turning your website and social media viewers into clients. Here is how you can do it: 1. Develop Your Strategy Digital marketing only does well if you have a strategy behind what you do. Therefore, you must determine your goals and audience before developing your strategy. 2. Optimize Your Website […]