Episode 37: The Marketing Metrics That Actually Matter for Law Firms
In this episode of Legal Marketing Happy Hour, Steve Stauff, a senior marketing consultant at Above the Bar Marketing, dissects the marketing metrics that truly matter for law firms. He delves into common misconceptions about website traffic and social media metrics, emphasizing the importance of focusing on outcomes such as qualified leads and signed cases. […]
AI Content Is Hurting Your Firm’s Revenue [Statistics Included]
Does your law firm website fail to generate the leads you had hoped for? You’ve invested time and resources into SEO, even experimented with some AI-generated content, but the phone still isn’t ringing any more than before. You should ask yourself — what if the strategy you thought was best practice is in fact, preventing […]
A Well-Optimized Google Business Profile
Optimize Your Law Firm Google Business Profile A Google Business Profile is essentially a digital storefront. You want all the information listed there to be accurate and to represent what your business does and how you can be valuable to someone who is searching on Google for a product or service you provide. There are […]
5 Expert Tips for Optimizing Your LSA Campaign
Google Local Service Ads (LSAs), a new advertising option for lawyers and law firms, provides a targeted and effective way to reach new potential clients in your area. Follow these 5 expert tips to optimize your LSA campaign: Tip 1: Expand your Service Area Broadening the service area for your LSA will expand your reach. […]
All Things AI: Join Above the Bar Marketing and AmpliPhi for a Free Live Webinar
Live Webinar: All Things AI Tuesday, September 19th, 2023 12 PM CT/1 PM ET With the emergence of Artificial Intelligence (AI) technology, the legal industry is witnessing a monumental shift. AI is revolutionizing the way legal professionals work — improving efficiency, accuracy, and cost-effectiveness. To help lawyers stay ahead of the curve, Above The Bar […]
From Lists to Leads: Using Numbered Lists to Drive Traffic To Your Law Firm Website
While there are countless ways to break down complex information for clients, numbered lists are a proven web content structure that can help your clients better understand the complexities of the law. By their very nature, lists help to organize and present information in an easily digestible format. This is valuable for both potential clients […]
Stay Ahead Of The Game With These 3 Legal Tech Trends
Considering the rapid pace at which technology continues to advance, it’s more important than ever for lawyers and law firms to stay ahead of the curve. COVID-19 has shaped the way law firms utilize tech, and the necessity of remote-work capabilities during the pandemic will continue to increase efficiency and client accessibility for years to […]
Listen Up! Consider Growing Your Practice Through Podcasting
Are you looking for new and innovative ways to reach potential clients for your law firm? Podcasting may be the answer! Audio content consumption is on the rise, and podcasts are quickly becoming one of the most popular mediums for information and entertainment. With this in mind, starting a podcast for your law firm is […]
Using SEO to Boost Your Firm’s Authority on the Web
Establishing your website as an authority in your practice areas is crucial to your overall digital marketing strategy. Your website is a foundational aspect of tactics such as local SEO marketing; with competition for legal services at an all-time high, you cannot afford to let your website fall by the wayside. Linking Strategies for Boosting […]
What Does Avvo’s New Policy Mean for You?
The old adage “you get what you pay for” now applies to Avvo. Continue reading to discover what Avvo’s new policies on unpaid profiles mean for you and your law firm’s digital marketing. Refresher: What is Avvo? Avvo is an online marketplace for legal services, providing lawyer referrals, access to a legal database, lawyer profiles, […]