How Do We Make Local SEO Work for Law Firms?
Local SEO, such as a fully-optimized Google Business Profile, is the best way to market your brick-and-mortar firm location. With a property-implemented local SEO plan, you can effectively sell your legal services to potential clients in your area at the exact time they are searching for legal services. At Above the Bar Marketing, we focus […]
What’s the Value of Content Marketing in a World of AI?
Artificial intelligence has reached the world of content marketing, and there’s no going back. Services and platforms such as Copymatic AI and Jasper AI have made ChatGPT available to the masses, and we are now entering a new world where content created with the help of AI is likely to become the norm. What is […]
Checklist for Leaving Your Marketing Provider
At Above the Bar, we love that you’re considering us to handle your digital marketing needs. However, whether you move your website and related services to Above the Bar or another marketing agency, there are a few things you need to consider to ensure a smooth transition. Do You Own Your Domain? Chances are your […]
Use These Call-to-Action Examples to Increase Clicks and Conversions
Social media marketing is constantly evolving, and it is crucial to stay on top of the trends to stay ahead of the game. Since there is no face-to-face interaction through social media, it can be challenging to engage your audience and get them to take action. You can use clever word choice and call-to-action phrases to accomplish […]
Essential Elements to Consider for Your Firm’s Instagram Bio
A perfect Instagram bio is one of the critical elements of an effective social media strategy for your law firm. Do you have a strong Instagram bio? Here’s what you should include: 1. Name and Username Your Instagram username does not necessarily have to be your firm’s name, although you should include your firm’s full name […]
Artificial Intelligence for Lawyers and Law Firms
As legal content marketing continues to evolve, Artificial Intelligence (AI) is becoming an increasingly important part of the process. AI is used in legal content marketing to automate processes and make them more efficient, helping lawyers create compelling content quickly and easily. However, as with any technology, there are both strengths and weaknesses. One of the […]
Do Not Be Dull, Develop Your Firm’s Color Palette
Color matters when it comes to digital marketing for your law firm. If you have enough brand recognition, someone can recognize your law firm based on your colors! We recommend using the same colors throughout your digital marketing strategy; therefore, we want you to know how to create your color palette on Canva.
Lawyer Awards May Not Mean as Much as You Think
When it comes to hiring an attorney, a prospective client has so many aspects to consider, such as location, focus area, experience level, case wins, compatibility, and more. Although a lawyer with multiple legal awards can seem appealing, they are only sometimes meaningful. As an attorney, you must recognize which awards to focus on and […]
Are “Meet the Team” Posts Beneficial?
Social media users want to feel like they know the people they are following. With regards to a law firm, they want to see the human side of your firm as well as the informational side. A great way to achieve this is by posting about your team members because doing so: Harnesses Employee Advocacy Your employees […]
How To Turn Your Profile Viewers into Clients
The whole point of digital marketing is turning your website and social media viewers into clients. Here is how you can do it: 1. Develop Your Strategy Digital marketing only does well if you have a strategy behind what you do. Therefore, you must determine your goals and audience before developing your strategy. 2. Optimize Your Website […]