Law Firm Branding Starts in Places Most Attorneys Overlook
Attorneys picture branding as a logo, a color palette, and a website that finally looks the part. Those things matter. But the touchpoints that actually build recognition are smaller, cheaper, and sitting in plain sight, and they get almost no attention because they never feel like “branding.” That gap is an opportunity. A recognizable firm […]
How Important Is a Website for a Law Firm?
We all know how crucial first impressions can be. Whether you’re a solo practitioner or part of a large firm, your website often serves as the initial point of contact with potential clients. Many potential clients seeking legal representation begin their search online, making a robust web presence essential for law firms of all sizes. The days […]
ATB Founder Lindsay Marty Talks Living Life Boldly
Bold Journey profiles people from all walks of life, but these subjects all have one thing in common: They live boldly. The publication and its associated podcast offer inspiration and guidance on working through trauma and hardship, prioritizing wellness, and overcoming imposter syndrome. Recently, Bold Journey connected with Lindsay Marty, our founder at Above the […]
Introducing the Above the Bar Academy: A Valuable Resource for Lawyers and Law Firms
The Above the Bar Academy is a comprehensive online learning platform for lawyers and law firms. It offers various courses on lead and case management software, malpractice insurance, intake processes, process optimization, managing money, marketing your practice, and more. The Academy is designed to help lawyers and law firms start, manage, and grow their businesses. […]
5 Expert Tips for Optimizing Your LSA Campaign
Google Local Service Ads (LSAs), a new advertising option for lawyers and law firms, provides a targeted and effective way to reach new potential clients in your area. Follow these 5 expert tips to optimize your LSA campaign: Tip 1: Expand your Service Area Broadening the service area for your LSA will expand your reach. […]
All Things AI: Join Above the Bar Marketing and AmpliPhi for a Free Live Webinar
Live Webinar: All Things AI Tuesday, September 19th, 2023 12 PM CT/1 PM ET With the emergence of Artificial Intelligence (AI) technology, the legal industry is witnessing a monumental shift. AI is revolutionizing the way legal professionals work — improving efficiency, accuracy, and cost-effectiveness. To help lawyers stay ahead of the curve, Above The Bar […]
Stay Ahead Of The Game With These 3 Legal Tech Trends
Considering the rapid pace at which technology continues to advance, it’s more important than ever for lawyers and law firms to stay ahead of the curve. COVID-19 has shaped the way law firms utilize tech, and the necessity of remote-work capabilities during the pandemic will continue to increase efficiency and client accessibility for years to […]
Listen Up! Consider Growing Your Practice Through Podcasting
Are you looking for new and innovative ways to reach potential clients for your law firm? Podcasting may be the answer! Audio content consumption is on the rise, and podcasts are quickly becoming one of the most popular mediums for information and entertainment. With this in mind, starting a podcast for your law firm is […]
Using SEO to Boost Your Firm’s Authority on the Web
Establishing your website as an authority in your practice areas is crucial to your overall digital marketing strategy. Your website is a foundational aspect of tactics such as local SEO marketing; with competition for legal services at an all-time high, you cannot afford to let your website fall by the wayside. Linking Strategies for Boosting […]
What Does Avvo’s New Policy Mean for You?
The old adage “you get what you pay for” now applies to Avvo. Continue reading to discover what Avvo’s new policies on unpaid profiles mean for you and your law firm’s digital marketing. Refresher: What is Avvo? Avvo is an online marketplace for legal services, providing lawyer referrals, access to a legal database, lawyer profiles, […]