Introducing the Above the Bar Academy: A Valuable Resource for Lawyers and Law Firms

The Above the Bar Academy is a comprehensive online learning platform for lawyers and law firms. It offers various courses on lead and case management software, malpractice insurance, intake processes, process optimization, managing money, marketing your practice, and more. The Academy is designed to help lawyers and law firms start, manage, and grow their businesses. […]

5 Expert Tips for Optimizing Your LSA Campaign

Google Local Service Ads (LSAs), a new advertising option for lawyers and law firms, provides a targeted and effective way to reach new potential clients in your area. Follow these 5 expert tips to optimize your LSA campaign: Tip 1: Expand your Service Area Broadening the service area for your LSA will expand your reach. […]

All Things AI: Join Above the Bar Marketing and AmpliPhi for a Free Live Webinar

Live Webinar: All Things AI Tuesday, September 19th, 2023 12 PM CT/1 PM ET With the emergence of Artificial Intelligence (AI) technology, the legal industry is witnessing a monumental shift. AI is revolutionizing the way legal professionals work — improving efficiency, accuracy, and cost-effectiveness. To help lawyers stay ahead of the curve, Above The Bar […]

From Lists to Leads: Using Numbered Lists to Drive Traffic To Your Law Firm Website

While there are countless ways to break down complex information for clients, numbered lists are a proven web content structure that can help your clients better understand the complexities of the law. By their very nature, lists help to organize and present information in an easily digestible format. This is valuable for both potential clients […]

Stay Ahead Of The Game With These 3 Legal Tech Trends

Considering the rapid pace at which technology continues to advance, it’s more important than ever for lawyers and law firms to stay ahead of the curve. COVID-19 has shaped the way law firms utilize tech, and the necessity of remote-work capabilities during the pandemic will continue to increase efficiency and client accessibility for years to […]

Listen Up! Consider Growing Your Practice Through Podcasting

Are you looking for new and innovative ways to reach potential clients for your law firm? Podcasting may be the answer! Audio content consumption is on the rise, and podcasts are quickly becoming one of the most popular mediums for information and entertainment. With this in mind, starting a podcast for your law firm is […]

How Do We Make Local SEO Work for Law Firms?

Local SEO, such as a fully-optimized Google Business Profile, is the best way to market your brick-and-mortar firm location. With a property-implemented local SEO plan, you can effectively sell your legal services to potential clients in your area at the exact time they are searching for legal services. At Above the Bar Marketing, we focus […]

What’s the Value of Content Marketing in a World of AI?

Artificial intelligence has reached the world of content marketing, and there’s no going back. Services and platforms such as Copymatic AI and Jasper AI have made ChatGPT available to the masses, and we are now entering a new world where content created with the help of AI is likely to become the norm. What is […]

Checklist for Leaving Your Marketing Provider

At Above the Bar, we love that you’re considering us to handle your digital marketing needs. However, whether you move your website and related services to Above the Bar or another marketing agency, there are a few things you need to consider to ensure a smooth transition. Do You Own Your Domain? Chances are your […]

Use These Call-to-Action Examples to Increase Clicks and Conversions

Social media marketing is constantly evolving, and it is crucial to stay on top of the trends to stay ahead of the game. Since there is no face-to-face interaction through social media, it can be challenging to engage your audience and get them to take action. You can use clever word choice and call-to-action phrases to accomplish […]