How Much Should a Law Firm Spend on Google Ads?
Marketing plays a pivotal role in running a successful law firm, especially in today’s digital-driven terrain. If you are wondering how much your law firm should allocate to Google Ads, you are already thinking in the right direction. Google Ads can make it easier for your firm to stand out, bring more visitors to your […]
Do Law Firms Need Marketing?
Standing out in the legal field is not as simple as it used to be. Back then, having a downtown office in the right spot or relying on a solid reputation kept clients knocking. But times have changed. Now, potential clients are online, scrolling through reviews, comparing firms, and searching for someone they can trust. […]
Episode 19: The Case for PPC Marketing
PPC advertising is a powerful tool for lawyers to generate high-quality leads and grow their practice. In this podcast, we discuss how PPC advertising can be used to reach potential clients who are actively searching for legal services. We also introduce Rich White, a PPC advertising specialist for law firms, who will share his insights […]
Episode 18: The Art of Storytelling in Criminal Defense
This Legal Marketing Happy Hour episode focuses on the importance of storytelling in criminal defense, featuring Attorney Jessa Nicholson Goetz, discussing why storytelling is crucial in connecting with juries and humanizing defendants. It also discusses using storytelling for marketing a criminal defense firm. Watch on YouTube Listen on Apple Listen on Spotify
Episode 17: How and Why Your Marketing Company is Ripping You Off
Tired of feeling like your marketing dollars are disappearing? This Legal Marketing Happy Hour episode exposes common marketing scams, from hidden fees to false promises. Learn how to protect your business and choose the right marketing partner. For more information, reach out to us at info@abovethebarmarketing.com Watch on YouTube Listen on Apple Listen on Spotify
Clio Features Above the Bar in “Best Of” Article
At Above The Bar, we strive to exceed client expectations by delivering quality content, holistic strategies, and dynamic websites. Recently, Clio recognized Above The Bar as one of the top law firm web design companies in its article The Best Law Firm Web Design Companies. This recognition is a testament to our unwavering commitment to […]
Introducing the Above the Bar Academy: A Valuable Resource for Lawyers and Law Firms
The Above the Bar Academy is a comprehensive online learning platform for lawyers and law firms. It offers various courses on lead and case management software, malpractice insurance, intake processes, process optimization, managing money, marketing your practice, and more. The Academy is designed to help lawyers and law firms start, manage, and grow their businesses. […]
5 Expert Tips for Optimizing Your LSA Campaign
Google Local Service Ads (LSAs), a new advertising option for lawyers and law firms, provides a targeted and effective way to reach new potential clients in your area. Follow these 5 expert tips to optimize your LSA campaign: Tip 1: Expand your Service Area Broadening the service area for your LSA will expand your reach. […]
All Things AI: Join Above the Bar Marketing and AmpliPhi for a Free Live Webinar
Live Webinar: All Things AI Tuesday, September 19th, 2023 12 PM CT/1 PM ET With the emergence of Artificial Intelligence (AI) technology, the legal industry is witnessing a monumental shift. AI is revolutionizing the way legal professionals work — improving efficiency, accuracy, and cost-effectiveness. To help lawyers stay ahead of the curve, Above The Bar […]
From Lists to Leads: Using Numbered Lists to Drive Traffic To Your Law Firm Website
While there are countless ways to break down complex information for clients, numbered lists are a proven web content structure that can help your clients better understand the complexities of the law. By their very nature, lists help to organize and present information in an easily digestible format. This is valuable for both potential clients […]