Lawyer Awards May Not Mean as Much as You Think

When it comes to hiring an attorney, a prospective client has so many aspects to consider, such as location, focus area, experience level, case wins, compatibility, and more. Although a lawyer with multiple legal awards can seem appealing, they are only sometimes meaningful. As an attorney, you must recognize which awards to focus on and […]

Are “Meet the Team” Posts Beneficial?

Social media users want to feel like they know the people they are following. With regards to a law firm, they want to see the human side of your firm as well as the informational side. A great way to achieve this is by posting about your team members because doing so: Harnesses Employee Advocacy Your employees […]

How To Turn Your Profile Viewers into Clients

The whole point of digital marketing is turning your website and social media viewers into clients. Here is how you can do it: 1. Develop Your Strategy Digital marketing only does well if you have a strategy behind what you do. Therefore, you must determine your goals and audience before developing your strategy. 2. Optimize Your Website […]

Five Perks of Google My Business

If your firm is not on Google My Business, you need to get on it as soon as possible. You are missing out on numerous potential clients, reviews, referrals, and more. Here is what you are missing out on: Appear in Maps and Google Local Pack Listings When searching for a local restaurant, hair salon, or clothing shop, […]

What Makes ROI Tracking So Important?

Before making any significant decisions for your law firm’s marketing strategy, you must first decide if it will benefit your firm. You can use a return on investment (ROI) tracker to measure how much revenue you may gain from it. Here at Above the Bar, we have a unique ROI tracker that uses the power of dynamic […]