Episode 31: Beyond Google: Mastering Paid Ads for Legal Services
In this episode, Miles Kestran, a digital paid media strategist at Above the Bar Marketing, breaks down how law firms can turn paid ads into real cases that matter. Smart targeting, right keywords, real results. Watch on YouTube Listen on Apple Listen on Spotify
Episode 27: PPC and Local Service Ads for Law Firms: Best Practices and Common Mistakes
In this episode of the Legal Marketing Happy Hour, we breaks down the do’s and don’ts of PPC (Pay-Per-Click) and Google Local Service Ads specifically for law firms. Whether you’re a solo attorney or managing a large practice, understanding how to properly leverage these powerful tools can be the difference between wasting ad spend and […]
Episode 19: The Case for PPC Marketing
PPC advertising is a powerful tool for lawyers to generate high-quality leads and grow their practice. In this podcast, we discuss how PPC advertising can be used to reach potential clients who are actively searching for legal services. We also introduce Rich White, a PPC advertising specialist for law firms, who will share his insights […]