Episode 33: Local Links and Authority: Building Trust Signals That Google Actually Values
In this episode of Legal Marketing Happy Hour, local SEO strategist Colby Owens discusses the importance of building local authority for law firms. He explains the distinction between general SEO authority and local authority, emphasizing the strategies needed for each. Colby delves into the significance of high-quality backlinks, local directories, and community engagement in improving […]
Episode 32: Creating Content that Converts: SEO Strategies for Law Firms
In this episode of Legal Marketing Happy Hour, Steven J. Wilson, Director of SEO at Above the Bar Marketing, shares insights on creating content that attracts clicks and converts visitors into clients. From understanding user intent to establishing topical authority, Steven breaks down how law firms can enhance their content strategy to drive conversions effectively. […]
Episode 30: The Power of Proximity: Local SEO for Law Firms
In this episode, Colby Owens, a local SEO strategist at Above the Bar Marketing, explains how law firms can use Google Business Profile, local citations, and geo-targeted SEO strategies to attract qualified clients. He shares practical steps for building a strong local presence, optimizing listings, earning reviews, and maintaining consistent business information across the web […]
Episode 26: Google AI & Legal Search: What Law Firms Must Know
In this episode of Legal Marketing Happy Hour, we’re unpacking how Google’s new AI Overviews are changing the way people search for legal services—and what that means for your law firm’s marketing strategy. From SEO shifts to content strategy tips, we’re breaking down what law firms need to know now to stay competitive in the […]
AI Overviews Are Changing How Clients Find You
Your future clients aren’t searching the same way they did last year. Google’s AI Overviews now answer many legal questions before someone ever clicks a link. It’s a big shift. But it’s also your chance to stand out where it matters most. What Are AI Overviews? If you’ve Googled a question lately, you’ve seen them. […]
How Much Does SEO Cost for Law Firms?
Search engine optimization (SEO) is an essential part of any business’s online marketing efforts. It is a key strategy for driving qualified leads to your business long term and eventually bringing maximum ROI out of all digital marketing strategies. While any business can benefit from a comprehensive SEO strategy, law firms are uniquely positioned to take […]
Episode 24: Local SEO Power Hour-Part 2
Want to dominate your local legal market? The latest Legal Marketing Happy Hour podcast dives into local SEO, revealing how consistent NAP (Name, Address, Phone number) data is your secret weapon and how Lawyer Service Ads (LSAs) can supercharge your client attraction. Tune in to learn how these tactics can make your firm the go-to […]
Episode 23: SEO for Lawyers: Stop Throwing Money Away – A Conversation on Collaboration
This episode of Legal Marketing Happy Hour discusses how poor SEO hurts law firm visibility and lead generation, emphasizing attorneys’ need to understand basic SEO and build strong relationships with SEO specialists. Open communication, realistic expectations, and ROI measurement are key to successful SEO. Watch on YouTube Listen on Apple Listen on Spotify
Episode 22: Level Up Your Presence: A Deep Dive with ATB Local SEO Strategist
This episode of Legal Marketing Happy Hour explores the crucial role of Google Business Profiles in local SEO. Learn how to optimize your profile with accurate information, engage with customers through reviews and social media, and navigate potential suspension issues. Watch on YouTube Listen on Apple Listen on Spotify
ATB Marketing’s SEO Director Quoted in Inc. Magazine: “There’s a War on AI”
The intersection of AI and SEO continues to send the digital marketing world into a frenzy, with many scrambling to adapt their content marketing strategies. Many question if they should utilize this tool in their SEO strategies, no doubt seeing the “obvious” benefits of cost reduction and time efficiency. As Above the Bar’s Director of […]