Episode 34: Understanding the Pitfalls of Singular Marketing Channels
Cristie Reed, a senior SEO strategist at Above-the-Bar Marketing, joins host Mike Leon to discuss the common misconception among law firms that relying on a single marketing channel will solve all their growth problems. Cristie highlights how this mindset keeps firms stuck and explains the importance of adopting a sustainable, interconnected marketing approach. The conversation […]
Should Law Firms Use Instagram?
Instagram is one of the top social media platforms, with half a billion daily users. With so many people scrolling Instagram daily, it would be a major oversight for any law firm not to have a presence on the site. Merely having a presence isn’t enough, though – not when Instagram can do much more […]
Do Law Firms Need Social Media?
One of the most common questions we receive as a marketing firm is: do law firms need social media? Many might think that social media is not an appropriate medium for legal advertising and would prefer more traditional digital marketing channels. The idea of managing social media accounts might seem like too much time and […]
Episode 20: Lawyer Well-Being and Client Success with Heather J. Atnip
This episode of Legal Marketing Happy Hour covers the importance of lawyer well-being for client success. It explores how a well-rested and empathetic lawyer can handle complex cases, reduce errors, and build strong client relationships. Watch on YouTube Listen on Apple Listen on Spotify
Above the Bar Marketing Celebrates Ranking in Inc. 5000 “Fastest Growing Private Companies in America”
We are so excited to announce that Above the Bar Marketing has been recognized in the 43rd edition of the Inc. 5000, the prestigious annual ranking of the fastest-growing private companies in the United States! We ranked as #614 out of 5000, and as the 48th fastest-growing marketing company. While ecstatic about our rapid growth, […]
From Lists to Leads: Using Numbered Lists to Drive Traffic To Your Law Firm Website
While there are countless ways to break down complex information for clients, numbered lists are a proven web content structure that can help your clients better understand the complexities of the law. By their very nature, lists help to organize and present information in an easily digestible format. This is valuable for both potential clients […]
What Does Avvo’s New Policy Mean for You?
The old adage “you get what you pay for” now applies to Avvo. Continue reading to discover what Avvo’s new policies on unpaid profiles mean for you and your law firm’s digital marketing. Refresher: What is Avvo? Avvo is an online marketplace for legal services, providing lawyer referrals, access to a legal database, lawyer profiles, […]
Use These Call-to-Action Examples to Increase Clicks and Conversions
Social media marketing is constantly evolving, and it is crucial to stay on top of the trends to stay ahead of the game. Since there is no face-to-face interaction through social media, it can be challenging to engage your audience and get them to take action. You can use clever word choice and call-to-action phrases to accomplish […]