5 Expert Tips for Optimizing Your LSA Campaign
Google Local Service Ads (LSAs), a new advertising option for lawyers and law firms, provides a targeted and effective way to reach new potential clients in your area. Follow these 5 expert tips to optimize your LSA campaign: Tip 1: Expand your Service Area Broadening the service area for your LSA will expand your reach. […]
Do Not Be Dull, Develop Your Firm’s Color Palette
Color matters when it comes to digital marketing for your law firm. If you have enough brand recognition, someone can recognize your law firm based on your colors! We recommend using the same colors throughout your digital marketing strategy; therefore, we want you to know how to create your color palette on Canva.
Are “Meet the Team” Posts Beneficial?
Social media users want to feel like they know the people they are following. With regards to a law firm, they want to see the human side of your firm as well as the informational side. A great way to achieve this is by posting about your team members because doing so: Harnesses Employee Advocacy Your employees […]
How To Turn Your Profile Viewers into Clients
The whole point of digital marketing is turning your website and social media viewers into clients. Here is how you can do it: 1. Develop Your Strategy Digital marketing only does well if you have a strategy behind what you do. Therefore, you must determine your goals and audience before developing your strategy. 2. Optimize Your Website […]
Five Perks of Google My Business
If your firm is not on Google My Business, you need to get on it as soon as possible. You are missing out on numerous potential clients, reviews, referrals, and more. Here is what you are missing out on: Appear in Maps and Google Local Pack Listings When searching for a local restaurant, hair salon, or clothing shop, […]
