The Dos and Don’ts of Law Firm Marketing

You decided to enter the legal profession to help people and businesses resolve the legal issues they face, not to focus on being a marketer. Like it or not, marketing is a crucial component of building your practice.

Whether you are just starting your firm or you have been in business for years, you can benefit from the following law firm marketing tips.

DO Invest In a Cutting Edge Website

Many things get better with age. Websites are not one of them. It is important to make sure that your website provides your clients with informative and relevant content about your practice. It is also crucial to make sure your website meets all current standards for accessibility and security.

Don’t Pay People to Leave Reviews

It may seem like the quickest way to a great rating on Google. It is actually the quickest way to tarnish your online reputation
and knock yourself down a few pegs in the eyes of the world’s most used search engine. Reviews are important, but it is better to encourage your clients to leave honest reviews and save your marketing budget for your website, social media and pay-per-click (PPC) advertising.

Do Invest In PPC Advertising

This is a must if you want to appear near the top of the search results page. Choosing your geographical targets and keywords wisely can maximize your PPC spend and get qualified traffic coming to your website.

Don’t Try Be Something You Are Not

Authenticity is critical in all aspects of marketing your practice and your firm. Your website, paid ads and social media platform will serve as a first impression for your potential clients. Make sure it is an accurate one!