Managing social media is not for the faint of heart. It has much more incorporated than simply scrolling through Instagram all day and liking posts. To be the best social media manager you can be for your law firm, implement these five habits:
1. Check Your Numbers
Do not ignore your analytics! These are the cold, hard truth regarding the success of your social media marketing strategy. For example, you can see how many people view your posts, engagement, new followers, and more!
2. Be Social
The social media world can be daunting, we understand. Although, if you want to succeed, you must be social. Engage with your followers, like their photos, comment, and message them. Do what it takes to set your firm apart from others!
3. Prioritize Your Time
Not all social media platforms perform the same when it comes to marketing. For example, for some law firms, Facebook has the best statistics for engagement and new clients, whereas Instagram may be proving itself best for others. If you know that your firm gets the most out of marketing through one platform over another, spend more time working with the most beneficial platform.
4. Step Back and Listen
You cannot succeed on social media if you do not provide what your viewers want to see. For example, if you are doing social media for your law firm, but you are only posting about the weather, your viewers will not be happy. Therefore, the best way to make the most of your social media marketing strategy is to listen to your viewers and provide them with what they want to see.
5. Create Space for Mental Breaks
It is vital to allow your brain to rest. Working on social media is not simply scrolling through posts daily, as most people think. It is hard, mentally draining work. Creating exciting captions and ways to engage an audience can be exhausting. So let yourself take breaks every once in a while.
