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The Importance of Legal Directories in Your Marketing Plan of Attack

In order for law firms and solo practitioners to optimize their marketing strategies, they need to be attentive to legal directories online. These sites are one of the most common places where people will find a lawyer. Above the Bar Marketing provides legal marketing services by helping lawyers build visibility on legal directories. Here are a few reasons why maximizing visibility on these sites is so important.

Be Accessible on Sites Where People Do Legal Research

A lot of people will start on the path to find a lawyer with a search query about the area of the law that they need help with. Their search for a specific question or topic may bring them to legal databases for research that provide informative content as well as resources to find lawyers nearby.

Strengthen SEO Results

Directories that provide links to lawyers’ websites can boost rankings on popular search engines such as Google and Bing. Likewise, having one’s name, address, and phone number on a site may improve the ranking on search engine’s maps and thereby generate more website traffic.

Connect with a Target Base on Multiple Legal Directories

People who are looking for help from a lawyer may visit a few sites, so it is typically advantageous for law firms to create accounts on several legal directories. Representation on more than one site helps lawyers to establish a strong foothold in their location.

Having multiple directory listings can build credibility with prospective clients. Expansive law firm marketing initiatives show people that practices have ample resources and are likely to get a lot of business.

Let’s Grow Your Legal Directory Presence.

Ultimately, people who need legal assistance want to consult sources other than just firms’ websites. Legal directories give people comprehensive listings of the most well-known lawyers in their area, and many provide reviews from actual clients. Above the Bar Marketing can help lawyers get more leads by creating and maintaining listings on several of the most prominent legal directories online.

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Lindsay

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