Tik Tok Tips for Attorneys

Did you know that 90 percent of Tik Tok users access the application each day?

Did you know that 65.9 million monthly active Tik Tok users are located in the United States?

Did you know that the top Tik Tok user has 111 million followers?

In order to gain engagement on Tik Tok as a lawyer, you must offer VALUE to your audience. Ask your audience to submit questions they want to hear the answers to, pertaining to your area(s) of practice. This will help you gain insight into what the world of Tik Tok is expecting from you.

On Tik Tok, you solely have 60 seconds to make an impression. You must grab users’ attention immediately, by beginning with your most engaging tidbit of information.

Additionally, it is common for users to scroll with their phone on low volume if they are in public. In other cases, a Tik Tok user may be hard of hearing. Due to these common scenarios, make sure that your text-to-speech is on. This ensures that everybody is able to enjoy your content.

Pay attention to trending hashtags. You can find many of these hashtags on the home page of Tik Tok. Some common hashtags are #ForYou and #ForYouPage. These tags help in  getting your posts on individuals’ discover pages.

Stay tuned for more insights on how to use Tik Tok as a medium that aids in skyrocketing engagement.