There are effective ways to expand your reach without hiring more personnel for your firm. Many of these unorthodox techniques require minimal effort or expertise: you just have to know where to focus your efforts.
Embrace Social Media
Don’t be afraid to think outside the box and join Facebook groups of Slack channels for lawyers in your area. Become an active contributor to those forums and, if one doesn’t exist in your area, take the initiative to start one. It is likely that your colleagues will derive as much benefit from it as you will.
Host Networking Events
Video chat makes it is easier than ever to conduct networking events such as virtual happy hours that allow you to interact with colleagues and clients remotely.
Curate Your Practice’s Reviews
The first step is making sure your Google My Business page is fully updated. Then, reach out to clients and encourage them to leave a review of your practice and services. The easier you make it for clients to review you, the more positive exposure you will get! Tracking your views also provides you with an opportunity to constructively engage clients who leave negative reviews.
Hire a Marketing Consultant
Sometimes the best thing you can do for your practice and for your work-life balance is to accept outside help. You can turn to our professional experts to handle all of your online marketing needs so you can focus on what you do best. Contact us today to get started.