We all know that there are tons of different platforms to choose from when developing your marketing strategy. But which one is the best? Choosing the right social media platform to market your business could take you to the next level.
Below we have listed the top five platforms for social media marketing in 2022.
1. Google Business Profile
With over five billion active users, Google Business Profile does not have any shortage of potential customers for your business. With this platform, businesses can claim and verify their profile, filter reviews, update hours and location, and more. With everything Google Business Profile has to offer, it is undoubtedly the number one platform for business growth.
2. Facebook
Facebook boasts a whopping 2.91 billion active users. Within the platform, users can perform live videos, create stories and posts, join groups, and even private message with other users. The Facebook algorithm prioritizes placing content that is relevant to each user on their individual pages.
3. YouTube
Since YouTube was created in 2005, it has been an exceedingly popular social media platform for all kinds of topics such as advertising, or things like funny videos. About 2.562 billion active YouTube users watch billions of hours of video on YouTube a day. Since video is currently one of the most important things in digital marketing, what better place to advertise than a place made for video itself, YouTube.
4. WhatsApp
This one may be surprising, but it is the most widely used messaging platform across the world with about two billion users. WhatsApp has two separate apps for small business and enterprises which work in diverse ways. These apps can both allow customers to learn more about their purchases or speak with a customer support agent. Customers are looking for an easy and seamless experience with companies and great customer service. WhatsApp can help with both.
5. Instagram
This one probably does not come as much of a shocker at all considering it seems like everyone is on Instagram now. Although Instagram has fewer active users than the four previously listed platforms, with only 1.1478 billion, Instagram does attract a younger audience; about 75% of users are aged 18-24 years old. Instagram features the ability to create a business profile which can track insights, followers, and more.
Social media marketing is continuing to grow and evolve each day; therefore, it is one of the best places to market your business! Click the link below to find the top fifteen social media platforms for business growth.
