“SEO? What’s that?”
SEO stands for search engine optimization. SEO is the process of optimizing your website with an aim on improving the quantity and – most importantly – quality of traffic to your website.
The following tips are a good start for improving your site’s SEO.
1. Give Your Users What They Are Searching For
Yes, your content is a reflection on you and your law firm. However, your primary focus should be on providing potential clients with the information they are looking for.
Aligning your content with searcher intent can increase qualified traffic to your website. For example, if you want to be found on Google when users search for “Wisconsin OWI defense lawyer” it is crucial to make sure that your website contains quality, optimized content on OWI defense.
2. Don’t Forget Title Tags and Meta Descriptions
Often overlooked, these are crucial elements that search engines will take into account when determining the relevancy of your site to someone’s search query. Title tags are the short headlines that appear in search results (Local Divorce Lawyer | Your Law Firm) while meta descriptions are the brief summaries of a page that are shown on search results under the title tags (Your Law Firm provides hands-on representation for men and women in local divorce cases. Call our phone number to schedule a consultation).
3. Compress Your Files
No one likes waiting for a page to load. This is especially true of people who are faced with a critical legal issue and need help right now! Compressing files such as website images can help your website load faster and avoid frustrating potential clients.
Not the DIY Type?
You can leave the SEO to our experts at Above the Bar Marketing while you focus on operating your law firm.