Our Legal Marketing Blog

 - Featured Images - Above The Bar

Using SEO to Boost Your Firm’s Authority on the Web

Establishing your website as an authority in your practice areas is crucial to your overall digital marketing strategy. Your website is a foundational aspect of tactics such as local SEO marketing; with competition for legal services at an all-time high, you cannot afford to let your website fall by the wayside.

Linking Strategies for Boosting SEO Performance

One of the best ways to demonstrate authority with search engines such as Google is to have trusted sources linking to your website. This can solidify your reputation, increase your website’s exposure, and help your firm’s site climb the search engine results page (SERP).

At Above the Bar Marketing, we are more than website builders; we will work to develop and implement an ongoing search engine optimization strategy for building your authority using tactics such as:

  • Content development: Yes, content is still king. People want to know who you are and how you will help them solve their real problems. Engaging, practical, and relevant content – website pages, articles, and blogs – is the best way to demonstrate your knowledge and abilities.
  • Optimizing your site for conversion: Getting prospective clients to your website is only half the equation. Next, we will focus on optimizing your website to drive conversion, turning website visitors into paying clients.
  • Staying on top of the algorithms: Google frequently changes its algorithms. Our tactics are based on providing quality content and creating organic engagement, which helps ensure you stay on the right side of algorithms and avoid penalty assessments.

Are you ready to take the next step in your law firm’s digital marketing plan? Contact us today to learn how our SEO tactics can grow your practice.

author avatar
Lindsay

RECENT POSTS