Video clips – from YouTube videos to Tik Tok reels – have become a popular part of digital marketing strategy for businesses of all types. Law firms are no exception, as many attorneys are using video to successfully reach a younger audience and engage social media users who lack the attention span necessary to fully engage with more in-depth content marketing.
“Video? Do I have to?”
No, video isn’t for everyone, but it can be a successful part of your digital marketing strategy
if it is something you choose to invest your time and energy in. If you decide to engage with video, it is crucial to create quality, engaging videos for your prospective clients.
Continue reading for tips on maximizing your video investment.
Plan Your Work and Work Your Plan
Planning ahead is important. Determine what topics you want to address and get to work creating relevant, interesting and – dare we say it – fun videos!
Keep the Focus on Your Target Audience
Are you looking to engage and entertain your existing client roster? Are you looking to break into a new niche? Make sure your audiences reflect your goals and resonate with your target audience.
Write a Script
Improvisation is fun, but you have a practice to run. Getting a video taken care of in a couple takes may require having a script or at least some bullet points to work from. Again, keep the focus on addressing the issues that matter to your target audience.
Choose a Setting for Your Video Shoots
Your desk, a comfortable living room, and the park down the street are all suitable possibilities. Like we’ve said already, think about what will resonate with your target audience. It doesn’t even have to be a physical location; animation is a viable option for attorney videos if you are willing to invest in an animation partner.
Use a High Quality Camera
No one wants to watch a poorly shot hostage video from the 80’s. Make sure you are using a high quality camera that is capable of capturing sharp images and clear audio. Make your video pleasant to watch for your – you know where we’re going with this – target audience.