If there is one constant for attorneys and law firms it’s that they are competing on a playing field that is always evolving. In addition to evolving to meet the challenges posed by revised laws and increased client expectations, it is important to evolve to make the most of your marketing budget.
As we navigate the final days of 2021 and look forward to 2022, it is a great time to think about your firm goals for the New Year.
Are you looking to give your firm’s image a facelift? A new website design can go a long way toward freshening up your firm’s online presence and presenting an aesthetically pleasing first impression for potential clients. Design best practices are always changing; even a website design that’s only a few years old could likely benefit from some adjustments.
Are you looking to expand into a new practice area? New website content
focused on your firm’s new area of practice is a must. The new content must be relevant, engaging and valuable to users who arrive via search engines as well as those who arrive via pay-per-click advertising (PPC).
Speaking of PPC, are you looking to decrease your cost-per-lead? PPC is a cost-effective way to target potential clients who are using search terms related to your area of practice. No digital marketing program is complete without a PPC component.
Are you looking to reach potential clients where they are? That means establishing or continuing to nurture a robust social media presence.
No matter what your marketing goals are for the upcoming year, you can rely on the skilled marketing professionals at Above the Bar Marketing to hit the ground running. Contact us today to get started.
