The old adage “you get what you pay for” now applies to Avvo. Continue reading to discover what Avvo’s new policies on unpaid profiles mean for you and your law firm’s digital marketing.
Refresher: What is Avvo?
Avvo is an online marketplace for legal services, providing lawyer referrals, access to a legal database, lawyer profiles, and client reviews. In an increasingly competitive digital marketing environment, making Avvo a part of your marketing plan is important.
You Already Have an Avvo Profile
If you’re a licensed attorney, you have an Avvo profile already, whether you realize it or not. It is important to claim your profile, ensure it is accurate, and regularly engage to ensure it reflects your current goals, the scope of your practice, and firm information.
Avvo’s New Policy
Avvo no longer includes lawyer and law firm phone numbers on free profiles. This means a consumer interested in your services must take an extra step to find your contact information. This means they could get distracted, lose interest, or go in another direction, failing to contact you.
Should you pay to upgrade your profile? This decision should be made in the context of your overall digital marketing strategy. It may be worth the increased cost, especially if your Avvo profile is home to many positive reviews or you have taken the time to optimize it fully.
Our Above the Bar Marketing team can help you uncover your options and make the right decision for your firm. Contact us today to get started.