Your advertising dollars are not unlimited and it is crucial to know what is working, what needs changing, and whether your partners are making the best use of your budget.
One of the best ways to accurately measure your return on investment is to take advantage of the Dynamic Number Insertion (DNI). DNI is a call tracking feature that allows you to tie a unique phone number to each advertising source you invest in.
How Does Dynamic Number Insertion Work?
Each advertisement campaign or type of advertisement is given a unique phone number. For example, you could have a different phone number for your website, your Google advertising, your billboards and the ads you place on local park benches. That will allow you to directly tie your income clients to the source of their engagement via the dynamic number rather than relying on clients to tell you how they heard about you.
Using Dynamic Number Insertion to Maximize Your Advertising Dollars
Once you know what advertising sources are driving the most return on investment, you can use that data to update the spending allocations and create a strategy that makes your firm’s advertising dollars go the furthest.
Part of this strategy may be updating your website content and other advertisements to reflect the services that are driving the most qualified traffic. For example, if you are getting the bulk of your calls from a campaign focused on your criminal defense practice, you may decide to create additional criminal defense content on your website or invest in more criminal defense advertising campaigns.
Take the first step today by getting in touch with our team at Above the Bar Marketing. Our legal marketing professionals can take it from there.