It is no secret that Facebook advertising is a great investment for every business worth its salt. As the platform boasts 2.74 billion monthly users, its ads allow companies to greatly expand their reach.
A wealth of entrepreneurs utilize Facebook ads. However, many have yet to discover the power of conversions gained from Facebook remarketing.
What is Facebook Remarketing?
Facebook remarketing is a form of advertising that targets specific customers. These particular customers have previously interacted with your brand in some way. They may have:
- Abandoned their shopping carts
- Purchased items from your store before
- Downloaded your business app or any material from your website
- Shared their email with your business
- Watched videos on your website or social pages
- Attended your virtual events
- “Liked” your social page
Such people are typically interested in your business and what it has to offer. Therefore, they need little convincing to make a purchase.
Tracking software such as Facebook Pixel and website cookies offer important details on these customers. This leads to successful Facebook remarketing campaigns.
Benefits of Facebook Remarketing
When done correctly, there are many benefits Facebook remarketing ads offer.
1. Increased Conversions
A customer who abandons their shopping cart has already shown interest in your product. Facebook remarketing ads can nudge them to complete that transaction. This may be in the form of discounts, cross-selling, or reminders of important deadlines.
2. New Leads
Facebook retargeting gives you insights into lookalike audiences. These audiences bear similarity to customers that have shown interest in your product. Once you identify the characteristics of lookalike audiences, you can advertise to them. This will grant you new leads, as well as increased sales.
3. Remaining Unforgettable
Research shows there are higher chances of customers buying a product they have seen before. Facebook remarketing is a great way to remind customers of your products and services. These reminders ensure that customers do not forget about you and your brand.
Tips for Conducting Facebook Remarketing
Facebook remarketing can boost your conversions and ROI. However, your retargeting campaigns must be conducted properly if you wish to reap benefits. Remarketed ads must be well-timed within the sales cycle, and must reach the correct audiences. These factors will maximize the chances of consistent conversion.
For help with running successful Facebook remarketing campaigns, contact our digital marketing experts at Above the Bar Marketing.