The definition of content marketing is strategically producing content that offers value and relevancy to your audience. The aim of content marketing is to attract new leads and retain a specific audience.
According to Statista, 87% of marketers assert that content marketing has helped them in creating brand awareness.
In many cases, when content marketing, the aim is to get a message out to your target audience, that is absent of selling. This content should serve your audience in some way. Some ways in which your content can serve your audience as a lawyer include offering relevant information about their legal issues, as well as educating them on how a lawyer can help them throughout their case.
After disseminating content marketing materials, it is important to measure your results. You must do this by examining lead and conversion data, and tracking the ROI of your efforts.