If you are not yet using PPC advertising, you will be after reading this! What are the benefits?
1. Reach Your Target Audience
PPC is a proven way to reach new customers. You will connect with your target audience if you use specific keywords and aspects in your ad. In turn, this will help you develop new clients.
2. Develop Brand Awareness
PPC gives you the upper hand on client visibility. WordStream states that 41% of all clicks go to Google’s top three paid search ads. Don’t you want to be in those top three? The more people see your brand, the more they will recognize you in other places such as social media.
3. Convert Your Viewers
WordStream found that paid ads receive 65% of all clicks from people who are looking to buy quickly. Capitalize on your ad purchase by using words such as “free consultation” or “no payment unless we win your case”. For the best results, link these words directly to your website. Convert viewers into clients.
4. Drive Profit
PPC ads offer a high ROI. You are ultimately in control of how much you spend on this type of digital marketing. Make sure you choose the right keywords for your ad to drive the most profit.
5. Refine and Optimize with Ease
PPCs offer firms a low-cost advertising opportunity, yielding quick results. Tools such as Google Analytics, Google Adwords, and WordStream can provide you with a detailed report on which of your paid ads are performing the best. From here, you can refine and optimize your ads.