2022 First Quarter Highlights

We’re already into the second quarter of 2022 and the legal marketing world has already experienced changes at a blazing pace. If you haven’t had a chance to keep up with our blog this year, check out these highlights to get caught up. Major Changes From Google Google hit the ground running in 2022 with […]

<strong>Texting Is the New Calling</strong>

Consumers are foregoing phone calls altogether for reasons including the explosion of robo-scammers. With calls going unanswered and emails going straight into spam folders, it is crucial to take advantage of the remaining opportunity that mobile devices provide: texting. Here are five reasons that texting is replacing phone calls: Texting is more efficient: Messages can […]

2022 Law Firm Marketing Predictions

Over the past several years, the legal sector has undergone substantial changes, prompted by several factors including technological advances and client demand. Is your firm ready to take advantage of the predicted marketing opportunities in 2022?   Make The Most of Your Firm’s Website  Of all the marketing channels out there, your website is the […]

Branding Strategies for Criminal Defense Firms

Drawing of a jail cell

The job outlook for all lawyers, including those in criminal defense firms, is projected to increase over six percent by 2028. With so much saturation in the field, using expert branding as part of a law firm digital marketing campaign is an essential practice. You must place yourself in front of the competition by efficiently reaching clients. […]

Content Creation Pointers for Family Lawyers

In many family law cases, empathy and understanding is necessary. Many times, your clients are maneuvering a life crisis.  During this turbulent time in their lives, some of your clients will want information quickly. They will want to view the next steps in their process, or any advice, in a succinct manner. Ensure you include […]

Performing Keyword Research Cheat Code for Lawyers and Law Firms

When disseminating content, it is important to perform keyword and topic research. In other words, you must anticipate what your target clients would type into search engines when looking for legal services.  Create a list of topics that are relevant to your practice. What would clients search if they were trying to locate you? Examples […]

Why is Blogging Important and How Long Should Blogs Be?

I have been asked this question many times throughout my career in digital marketing.  The first part of the question has four main answers.  The second part of the question can vary greatly depending on the intent of the blog. Blogs are IMPORTANT because…. Search Engine Optimization – when you add a blog to your […]

Legal Marketing Myth #1 – Ranking for Vanity Keywords

Branded vs. Non-branded pie chart

One of the most common misconceptions that I hear as a Legal Marketing Consultant is that ranking for vanity searching is the key to marketing success.  In reality, vanity searches are typically only made by attorneys and marketers.  Examples of these types of searches are “DUI attorney, Madison WI” or “criminal lawyer, Milwaukee, WI.”  We […]

Legal Marketing Myth #2 – Rank = Success

Rank #1 Google

Some of the hardest meetings I have with clients is trying to help them understand that RANK in Google is dead.  I really don’t even want to have the conversation anymore, it’s just not important.  Of course, it is important to have visibility in all of the important places online but RANK should not be […]

Click-to-Call

Click to Call icon

The last time I made a call on my cell phone I asked Siri to find me a restaurant in the area.  She gave me a list of suitable places from Google.  I chose to investigate the place that showed up second in the Google Map section and had the most stars.  I took at […]