6 Tips for Writing an Interesting Legal Blog

Kind of ironic to write a blog about blog writing, isn’t it? Well, we are doing it! Here are six tips you should follow to take your legal blog writing to the next level: 1. Research topics that fill a knowledge gap or have high interest. Write about something interesting! Legal blogs can get boring, but they […]

You CAN Repurpose Content!

Just because you posted something six months ago does not mean you cannot post something similar now! Thousands of people join social media platforms daily and probably do not remember what you posted last week without looking back. Remember, the basic principles stay the same; you do not need to fear repurposing your content.

2022 First Quarter Highlights

We’re already into the second quarter of 2022 and the legal marketing world has already experienced changes at a blazing pace. If you haven’t had a chance to keep up with our blog this year, check out these highlights to get caught up. Major Changes From Google Google hit the ground running in 2022 with […]

Texting Is the New Calling

Consumers are foregoing phone calls altogether for reasons including the explosion of robo-scammers. With calls going unanswered and emails going straight into spam folders, it is crucial to take advantage of the remaining opportunity that mobile devices provide: texting. Here are five reasons that texting is replacing phone calls: For lawyers and law firms, texting […]

2022 Law Firm Marketing Predictions

Over the past several years, the legal sector has undergone substantial changes, prompted by several factors including technological advances and client demand. Is your firm ready to take advantage of the predicted marketing opportunities in 2022?   Make The Most of Your Firm’s Website  Of all the marketing channels out there, your website is the […]

Content Creation Pointers for Family Lawyers

In many family law cases, empathy and understanding is necessary. Many times, your clients are maneuvering a life crisis.  During this turbulent time in their lives, some of your clients will want information quickly. They will want to view the next steps in their process, or any advice, in a succinct manner. Ensure you include […]

Performing Keyword Research Cheat Code for Lawyers and Law Firms

When disseminating content, it is important to perform keyword and topic research. In other words, you must anticipate what your target clients would type into search engines when looking for legal services.  Create a list of topics that are relevant to your practice. What would clients search if they were trying to locate you? Examples […]

Why is Blogging Important and How Long Should Blogs Be?

I have been asked this question many times throughout my career in digital marketing.  The first part of the question has four main answers.  The second part of the question can vary greatly depending on the intent of the blog. Blogs are IMPORTANT because…. Search Engine Optimization – when you add a blog to your […]

Legal Marketing Myth #1 – Ranking for Vanity Keywords

Branded vs. Non-branded pie chart

One of the most common misconceptions that I hear as a Legal Marketing Consultant is that ranking for vanity searching is the key to marketing success.  In reality, vanity searches are typically only made by attorneys and marketers.  Examples of these types of searches are “DUI attorney, Madison WI” or “criminal lawyer, Milwaukee, WI.”  We […]

Legal Marketing Myth #2 – Rank = Success

Rank #1 Google

Some of the hardest meetings I have with clients is trying to help them understand that RANK in Google is dead.  I really don’t even want to have the conversation anymore, it’s just not important.  Of course, it is important to have visibility in all of the important places online but RANK should not be […]